Data Protection Statement

The definition of terms used, such as “personal data” and “processing”, can be found in Article 4 of the EU’s General Data Protection Regulation (GDPR).

The personal user data processed in relation to use of this website includes inventory data (e.g. names and addresses of customers), contractual data (e.g. services used, names of responsible persons, payment information), usage data (e.g. web pages visited from our website, interest in our products) and content data (e.g. entries in the contact form).

The term “user” includes all categories of data subjects involved in data processing. This includes, for example, our business partners, customers, interested parties and other visitors to our website.

Data privacy statement

We guarantee that we will only collect, process, store and use your data to help process your enquiries as well as for internal purposes and to provide the services or content you have requested.

The basis of data processing

We only process users’ personal data in compliance with the applicable data protection regulations. User data will only be processed for the following legally stipulated purposes:

• to perform our contractual services (e.g. processing of orders) and online services
• on the basis of our legitimate interests (i.e. the optimisation and economic operation and security of our website)

Here are the sections of the GDPR where the above legal bases are regulated:

Data transfer to third parties

There is no data transfer to third parties.

Data transfer to a third country or an international organisation

A third country is any country where the GDPR is not a directly applicable law. This basically includes all countries outside the EU or the European Economic Area.

No data will be transferred to a third country or an international organisation without your consent or without a legal basis for doing so.

Duration of storage of your personal data

We adhere to the principles of data reduction and data economy. This means that we only store the data you make available to us for as long as is necessary to fulfil the aforementioned purposes or in accordance with the various storage periods stipulated by law. When the respective purposes no longer apply or as the corresponding periods expire, your data is routinely blocked or deleted in accordance with the legal provisions.

We have created an internal company concept to ensure this procedure is implemented consistently.

Communications

If you contact us by e-mail, telephone, fax, etc., you agree to electronic communication. Personal data is collected whenever you contact us. The information you provide will be stored exclusively for the purposes of processing your inquiry and for possible follow-up questions.

Here is the legal basis for such data collection:

We would like to point out that e-mails can be read or changed without authorisation and without this being noticed during transmission. We would also like to draw your attention to the fact that we use software to filter unwanted e-mails (spam filters). This filter can reject e-mails that have been falsely identified as spam due to certain characteristics.

What are my rights?

a) Right to information

You have the right to obtain free information about your stored data. Upon request, we will inform you in writing as to which of your personal data we have stored in accordance with applicable law. This also includes the origin and recipients of your data as well as the purpose of any data processing.

b) Right to correction

You have the right to correct any of your personal data stored by us if it is incorrect. In doing so, you can demand a restriction of the processing, e.g. if you dispute the correctness of your personal data.

c) Right to block

You can also have your data blocked. To ensure that it is possible for your data to be blocked at any time, this data must be kept in a blocking file for control purposes.

d) Right to deletion

You can also request the deletion of your personal data, as long as there are no legal storage obligations. If such obligations exist, you can request that your data be blocked. We will also delete your personal data even if you do not request us to do so, as long as all relevant legal requirements are met.

e) Right to data transferability

You are entitled to demand that we provide you with the personal data you have provided to us in a format that allows it to be transferred to another location.

f) Right of appeal to a supervisory authority

You have the right to lodge a complaint with a data protection supervisory authority.

The data protection and freedom of information authority of the state of Baden-Württemberg
Postal address: Postfach 10 29 32, 70025 Stuttgart, Germany

Street address: Königstraße 10a, 70173 Stuttgart, Germany
Tel. +49 (0)711 615541-0
Fax: +49 (0)711 615541-15
E-mail: poststelle@lfdi.bwl.de
Website (German only): https://www.baden-wuerttemberg.datenschutz.de

You can use the following link to open the complaints form:
https://www.baden-wuerttemberg.datenschutz.de/online-beschwerde

g) Right to revocation

You have the option to revoke the use of your data for internal purposes at any time with future effect. Simply send an email stating your wish to do so to datenschutz@wala.de. Such a revocation does not, however, affect the legality of the processing operations carried out by us up to that point. This does not affect data processing with regard to all other legal bases, such as the initiation of a contract (see above).

Protection of your personal data

We take contractual, organisational and technical security measures according to the state of the art to ensure that the provisions of the data protection laws are complied with and to protect the data processed by us against access by unauthorised persons as well as against accidental or intentional manipulation, loss or destruction.

These security measures include, in particular, the encrypted transmission of data between your browser and our server. We employ 256-bit SSL (AES 256) encryption technology for this purpose.

Your personal data is protected within the scope of the following points (excerpt):

a) Protecting the confidentiality of your personal data

In order to protect the confidentiality of your personal data stored by us, we have taken various measures to control access and admission.

b) Protecting the integrity of your personal data

In order to protect the integrity of your personal data stored by us, we have taken various measures to control disclosure and input.

c) Protecting the availability of your personal data

In order to protect the availability of your personal data stored by us, we have taken various measures to control assignment and availability.

The security measures in use are continuously improved in line with technological developments. Despite these precautions, we cannot completely guarantee the security of any data you send to our website due to the insecure nature of the internet. As a result, any data you send to our website is at your own risk.

Protection of minors

Persons under the age of 16 may only provide us with personal information with the express consent of a parent or guardian. Their data will be processed in accordance with our data privacy policy.

Server log files

The provider of web pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. This information is:

• Browser type and version
• Operating system used
• Referrer URL
• Time of server request
• IP address

This data will not be merged with other data sources.

The basis for data processing is Art. 6, paragraph 1(f) of the GDPR, which permits data processing to safeguard our legitimate interests.

We use cookies. Cookies are small text files that are stored locally in the cache of your Internet browser. Cookies enable the recognition of the Internet browser. The files are used to assist the browser in navigating the online offer and to enable the full use of all functions.

Our online offer uses: Browser cookies

User Control of the Cookies
Browser cookies: You can set any browser to accept cookies only on request. A setting is also possible that allows the acceptance of cookies only on sites that are being currently visited. All browsers offer features that allow selective deletion of cookies. The acceptance of cookies may also be switched off in general, but the level of user-friendliness of this online offer may then be restricted.

Use of First Party Cookies (Google Analytics Cookie)
Google Analytics cookies record the following:

• Unique user – Google Analytics cookies gather and group your data. All activities during a visit are summarized. The placement of Google Analytics cookies enables the distinction between users and unique users.

• Activities of users – Google Analytics cookies also store data on the start and end time of a visit in the online offer and the number of pages you viewed. When the browser is closed or during longer inactivity of the user (usually 30 minutes), the user session is ended, and the cookie records the visit as finished. Furthermore, the date and time of the first visit are recorded. The total number of visits per unique user is also recorded. External link: http://www.google.com/analytics/terms/de.html

You may prevent Google’s collection and processing of data generated by the cookie and related to the use of the online offer (including your IP address) by downloading and installing a browser plug-in using the following link: External link: http://tools.google.com/dlpage/gaoptout?hl=de.

More information is available under “Google Analytics / Universal Analytics web analytics service”

Use of Third Party Cookies
In our online offer third party providers use [additional] cookies (third party cookies) during the import of editorial texts or advertisements. Third party providers are also subject to strict legal data protection requirements regarding the availability of personal data.

Lifespan of the Cookies Used
Cookies are managed by the web server of our online offer. This online offer uses:
Transient cookies / session cookies (single use)
Lifespan: Until the closing of this online offer

Persistent cookie (continuous browser recognition)
Lifespan: 2 years

Each web browser has options to restrict and delete cookies. For more information, please visit the following websites:
- Internet Explorer:
http://windows.microsoft.com/en-GB/windows7/How-to-manage-cookies-in-Internet-Explorer-9
- Firefox:
https://support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer?redirectlocale=en-US&redirectslug=Cookies
- Google Chrome:
https://support.google.com/chrome/answer/95647?hl=en
- Safari:
https://support.apple.com/de-de/HT201265

Google Analytics / Universal Analytics Web Analytics Service

We use Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics uses “cookies”, text files that are stored on your computer and enable the analysis of the use of the online offer. The information generated by the cookie about the use of this online offer is usually transferred to a Google server in the USA and stored there. Thus, data are transferred to a third country. It must be noted that there are relevant/corresponding warranties available and that you may exercise enforceable rights and effective legal remedies.

By anonymising the IP address in our online offer, Google shortens your IP address beforehand in the member states of the European Union or in other signatories of the Agreement on the European Economic Area.

Only in exceptional cases shall the full IP address be transmitted to a Google server in the USA and shortened there. At our request, Google shall use this information to evaluate the use of the online offer, to compile reports on the activities of the online offer and to provide us with other services related to the use of the online offer and the Internet. The IP address transmitted by your browser as part of the Google Analytics service shall not be linked to other Google data. You may prevent the storage of cookies using the appropriate setting in your browser software. However, we would like to stress that in such circumstances it shall not be possible to fully use all the functionalities of this online offer, as the case may be.

We would like to emphasise that Google Analytics is used in this online offer with the extension “_anonymizeIp()” and IP addresses are thus processed further only in shortened form to prevent direct relation to a specific person.

We also use Google Analytics reports to collect demographic characteristics and interests.

Data sent by us and related to the cookies, user identification (e.g. user ID) or advertising IDs are automatically erased after 24 months. The erasure of data whose retention period has expired is done automatically once a month. You may find more information on the terms of use and data protection at https://policies.google.com/?hl=de

Furthermore, you may prevent Google’s collection and processing of data generated by the cookie and related to the use of the online offer (including your IP address) by downloading and installing a browser plug-in using the following link: http://tools.google.com/dlpage/gaoptout?hl=de.

As an alternative to the browser plug-in or within the browser on mobile devices, you may use the following link to set an opt-out cookie that prevents future collection of data with the Google Analytics service in this online offer (this opt-out cookie functions only in this browser and only for this domain, and it is necessary to again click on the link if you delete the cookies in that browser):

Google Analytics deactivation

We reserve the right to change our privacy policy from time to time to reflect current legal requirements or to incorporate changes to services included in the privacy policy. This could include, for example, the introduction of new services. Your subsequent website visits would then be subject to the new data privacy policy.

Any company or band name mentioned herein is the property of its respective owners. Any mention of bands and names is for informational purposes only.

The following applies to users living in the Russian Federation:

Our aforementioned website services are not intended for citizens of the Russian Federation who are currently residing in Russia.

If you are a Russian citizen living in Russia, you are hereby expressly informed that any personal data you provide to us via this website is at your own risk and responsibility. You further agree that you will not hold us responsible for any failure to comply with the laws of the Russian Federation.